Marketing Executive / Manager.

Job Title: Marketing Executive / Manager. 

Location: Chennai, Hyderabad, & Bangalore.

Experience: 2-6 years.

Must Skills: Knowledge in Data Analytics and Data Engineer Technologies.

Job Reference ID:BT/F67/IND.

Job Description: 

We are a leading analytics services company specializing in building data lakes, data warehouses, AI, and Gen AI solutions. Our mission is to empower businesses with data-driven insights and advanced analytics capabilities. We are seeking a talented and dynamic Marketing Generalist to join our team and contribute to our mission of empowering businesses with data-driven insights and advanced analytics capabilities.

Key Responsibilities:

Marketing Strategy and Planning:

• Develop and execute comprehensive marketing strategies to promote our consulting, data engineering, and AI/Gen AI services.
• Collaborate with senior management to align marketing initiatives with business objectives and growth targets.
• Identify target markets, develop buyer personas, and create targeted marketing campaigns to reach potential clients.

Content Creation and Management:

• Create compelling and engaging content, including blog posts, whitepapers, case studies, brochures, and social media posts, to showcase our expertise and solutions.
• Manage the company's content calendar and ensure consistent and timely delivery of marketing materials.
• Collaborate with subject matter experts to develop thought leadership content that highlights our in-house IP and industry insights.

Digital Marketing:

• Develop and implement digital marketing campaigns across various channels, including email, social media, search engine marketing (SEM), and display advertising.
• Optimize website content and landing pages for SEO to increase organic traffic and improve search engine rankings.
• Monitor and analyze the performance of digital marketing campaigns using analytics tools, and adjust strategies as needed to achieve desired results.

Event Management:

• Plan and execute marketing events, such as webinars, conferences, and workshops, to generate leads and promote our services.
• Coordinate logistics, manage budgets, and collaborate with internal teams and external vendors to ensure successful event execution.
• Follow up with event attendees to nurture leads and convert them into clients.

Brand Management:

• Maintain and enhance the company’s brand identity and ensure consistent messaging across all marketing channels.
• Develop and manage marketing collateral, including presentations, case studies, and promotional materials.
• Monitor industry trends and competitor activities to identify opportunities for brand differentiation and positioning.

Lead Generation and Nurturing:

• Develop and implement lead generation strategies to attract and convert prospects into clients.
• Manage and optimize lead nurturing workflows, including email marketing campaigns and personalized follow-ups.
• Collaborate with the sales team to ensure alignment between marketing and sales efforts and to support the sales pipeline.

Market Research and Analysis:

• Conduct market research to identify industry trends, customer needs, and competitive landscape.
• Analyze data and generate insights to inform marketing strategies and campaigns.
• Provide regular reports and updates to senior management on marketing performance and ROI.

Sales Enablement:

• Develop sales enablement collateral including presentations, pitch & solution documents, brochures and others as required.

Vendor Engagements:

• Liaison with external agencies such as design, print, PR and digital to execute the desired marketing activities

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Marketing Generalist or similar role, preferably within the data and analytics or technology services industry.
• Strong understanding of digital marketing strategies and tools, including SEO, SEM, social media, and email marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Proficiency in marketing automation and analytics tools, such as HubSpot, Google Analytics, and social media management platforms.
• Strong project management skills, with the ability to manage multiple projects and meet deadlines.
• Creative thinker with a proactive approach to problem-solving and a keen eye for detail.
• Ability to work collaboratively with cross-functional teams and external partners.

Why Join Us:

• Commensurate with experience and demonstrated competence.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Exposure to the latest technologies and industry trends.

Salary:  Commensurate with experience and demonstrated competence Contact: hr@bigtappanalytics.com

Contact:    hr@bigtappanalytics.com