Job Title: Sales Development Specialist (Hybrid – Digital & Physical Outreach)
Location: Chennai,Bangalore,Hyderabad,Remote
Experience: 2 - 4 Years
Primary Skills: Lead Generation,Digital Marketing Optimization,Pipeline Management
Secondary Skills: Key Insights,Custom Reporting
Key Responsibilities
· Lead Generation & Prospecting:
· Lead Qualification:
· Pipeline Management:
· Collaboration with Marketing:
· Reporting & Insights:
Job Summary
We are looking for a proactive and versatile Sales Development Specialist to drive lead generation and qualification through a combination of digital and physical outreach methods. The role is ideal for a professional who excels in connecting with potential customers via LinkedIn, email, and phone calls to identify opportunities, qualify leads, and contribute to the sales pipeline. This hybrid role bridges marketing and sales efforts, focusing on converting leads into qualified opportunities and occasionally closing smaller deals independently.
Key Responsibilities
· Lead Generation & Prospecting:
o Identify and engage with potential customers through LinkedIn, email campaigns, and other digital channels.
o Use phone calls and direct conversations to connect with prospects, personalize outreach, and nurture relationships.
o Research and segment accounts to identify key decision-makers and stakeholders.
· Lead Qualification:
o Conduct initial outreach and discussions via calls or digital communication to determine BANT criteria (Budget, Authority, Need, and Timeline).
o Qualify leads effectively, ensuring alignment with the company’s offerings and sales goals.
o Maintain accurate and detailed records of interactions and lead information in the CRM system.
· Pipeline Management:
o Build and manage a pipeline of potential leads with regular follow-ups and touchpoints.
o Collaborate closely with the Sales team to hand over qualified opportunities, providing all relevant context for further engagement.
o Close smaller, straightforward deals independently while escalating larger opportunities to the Sales team.
· Collaboration with Marketing:
o Partner with the marketing team to design and execute targeted campaigns for lead generation.
o Provide feedback on campaign performance to optimize messaging and targeting strategies.
· Reporting & Insights:
o Monitor and report on key metrics such as engagement rates, conversion rates, and deal closures.
o Analyze trends and share actionable insights to refine lead generation and qualification efforts.
Education & Experience:
o Bachelor’s degree in Business, Marketing, or a related field.
o 2-4 years of experience in inside sales, lead generation, or a similar role, ideally within the Data & Analytics or AI/Gen AI services sector.
Skills & Competencies:
o Proven ability to combine digital and physical outreach methods, including phone-based prospecting.
o Strong understanding of sales qualification frameworks, especially BANT.
o Excellent verbal and written communication skills with an engaging, persuasive style.
o Proficiency in CRM tools (e.g., Salesforce, HubSpot) and lead management platforms.
o Familiarity with Data & Analytics, AI, or Gen AI services is a strong advantage.